As someone that love full coverage concealer the Too Faced Born This Way concealer is one of my favorites .The Too faced Born This Way concealer is 36-48 USD dollars. You can buy this concealer at Ulta and Sephora.
This concealer is highly regarded as a full-coverage, hydrating, multi-use product that offers great value due to its large size (0.45 oz). It’s frequently praised as a more comfortable, less drying alternative to other popular full-coverage concealers like Tarte Shape Tape, making it a staple for many with normal to dry skin. The coverage lives up to the “super coverage” claim. I find it excellent for hiding stubborn dark circles, blemishes, and redness. The finish is a lovely natural satin not completely matte, but not overly dewy either, which keeps it from looking flat or dry .
The formula is genuinely hydrating, thanks to ingredients like coconut water and hyaluronic acid. This is a major plus, as it doesn’t emphasize fine lines or texture on drier skin types the way some other full-coverage options do. With how it feels and with the applicator the large doe-foot applicator makes it very easy to use this for more than just spot concealing. I often use a lighter shade to highlight under my eyes and a deeper one for subtle contouring. It can even be sheared out as a foundation if you’re in a pinch, making it a great multi-tasker also with how it feels. The texture is creamy and blends out beautifully, whether with a sponge, brush, or fingers. A “less is more” approach is key, though; a little goes a long way, and applying too much can make it look thick or heavy.
While it feels good how long will it last. It wears very well throughout the day. While some minor creasing in fine lines can occur , it holds up for hours without looking patchy or caked on, especially if set lightly with powder. The shade range is ehh, It has 35 shades pretty decent , though some have noted that certain shades can pull a bit yellow or golden, so it’s best to swatch in person if possible. The only problem I have with this concealer is that I have oily skin and this concealer might feel too hydrating and could get shiny by the end of the day, potentially requiring more frequent powder touch-ups.While generally good, it’s not entirely “creaseless.” Setting it with a good powder is a must to lock it in place, especially under the eyes if you have fine lines but if you don’t know how to set it well its gonna end up creasing under your eyes.
The bottle is also a decent size which means you get a lot of product for the price, but it’s not the most compact option if you have a very small purse for touch-ups and also not a great thing to travel with. This brand also has some other good products too. I just like this concealer even though it creases when you don’t do your makeup correctly or in a rush but i like the benefits of the concealer texture and applicator. This is a fantastic and thorough review of the Too Faced concealer! You’ve covered all the key aspects, the impressive full coverage and hydrating formula with ingredients like hyaluronic acid, the natural satin finish, and its versatility as a multi-use product for highlighting and contouring.It’s super helpful to know the pros and cons are well-balanced especially the “less is more” tip and the warning for those with oily skin about potential shininess.
The advice that proper setting with powder is essential for minimizing creasing is crucial for anyone considering it. It sounds like a great option, particularly for those with normal to dry skin who want high performance without the drying effect of other heavy-duty concealers.

Maliyah Stewart • Jan 8, 2026 at 10:32 am
I don’t wear make up too often but this concealer sounds refreshing. I also like the way this article is written
Engel Diaz diaz • Dec 1, 2025 at 11:51 am
this is a very well written article and the pictures used are pretty good too